Lured In Lets You Run a Cozy Aquarium
Lured In is a cozy idle tycoon about taking over your grandpa's aquarium and turning a rundown building into a thriving fishing empire. Fish trips, tank upgrades, research, ascensions, and a wide array of cosmetics all come together to create a relaxed, long-term loop where progression feels rewarding and personal.
Reel In Fish for Profit or Passive Income
Fishing is at the heart of the loop. Travel to diverse zones to catch all kinds of fish, taking advantage of weather patterns and occasional minigames that can reward rare catches. Decide whether to sell your haul immediately for instant cash or bring fish back to stock tanks that generate idle profit over time. Upgrade your equipment to improve your odds and unlock more fishing options as you progress.
Run Your Aquarium Like a Business
There is more to success than simply filling tanks. Spend earnings on tank upgrades and shop improvements to maximize revenue and visitor satisfaction. Research new options to unlock upgrades and efficiency boosts. When you're ready, ascend for powerful, permanent bonuses and start fresh in a new location to pursue different strategies and greater rewards.
Make It Truly Yours
Lured In leans into personalization. Buy decorations for tanks, outfit your floors and walls with unique shop items, and unlock cosmetics to customize your character. The game encourages creativity so you can style both your aquarium and your manager to match your vision while the idle systems keep progress humming in the background.
